Business & Enterprise Development

Providing services and opportunities to help achieve business goals

Contact A Business Mentor

Advice and Mentoring

‍Receive personalised one-to-one support, business growth guidance, and financial advice tailored to your needs. ‍

Business Training

‍Build essential skills needed to start and grow your business. Current workshops focus on: Business Awareness, Business Planning, Marketing your Business, Personal and Business Financial Management and Legal Matters.‍

Links4Business Networking Event

Connect with professionals and entrepreneurs through networking opportunities designed to grow your network and inspire your journey.  

Business Growth and Support

‍Support aimed at businesses led by ethnic minorities to help them overcome barriers and achieve growth. This support involves conducting Business Diagnostics, Brokerage Services, In-Depth Business Assessment and help connecting with industry experts to upskill and bridge capability for growth.

Our programme provides a range of services and opportunities to help you achieve your goals

A man sitting at a table surrounded by people and listening to a person speaking in front of him
Current Business Projects

  • 1338 Budding Entrepreneurs started a Business or Progressed into Employment

    • Improved entrepreneurial skills 

    • Progression into gainful employment  

    • Reduced poverty levels

    • Increase employability skills 

  • 384 Ethnic minority-led businesses accessed growth opportunities  

    • Increased economic levels 

    • Jobs created  

    • Sustainable businesses 

    • Trusted partnerships 

Programme Impact

“I have felt inspired even more and felt more reason to believe in my passion and my values.”

Natalie

Current Business Projects

  • Community-Led Business Support Project is funded by the West Midlands Combined Authority (WMCA) to enable seven community-led organisations to work with the region’s Race Equalities Taskforce and Business Growth West Midlands to connect local businesses to growth-focused support.

    The project's ambition is to make the West Midlands an exemplary region for supporting ethnic minority businesses.

    By partnering with local hubs, WMCA enables more ethnic minority-led businesses to access the region's Business Growth West Midlands offer and commercial enterprise support.

    The aim is to help existing businesses in their growth.

    The Highlife Centre represents the Coventry Hub for Ethnic-Led Business and Enterprise Development and Growth.

  • Our free monthly session to get a taste of how you can elevate your own business potential. Network with like- minded business professionals and take that next step with our business experts by your side.

  • Our Business Pre Start Workshop to get equipped with the knowledge, confidence and practical tools needed to take the first steps to setting up your own business.

  • "I am so excited to be a part of Business Expo at the Highlife Centre. I was able to make sales, connections, and network. This has built my confidence, and I feel ready to scale. "

    (Yayra G, Nu Swan)

  • "This is the first time I have attended a business workshop, and I am thankful to the Highlife Centre for making that happen. This has provided me a lot of support and connections"

    (Alice G, Universal Care)

  • "My business was able to make sales at the Business Expo. I am very happy with the platform provided by the HLC."

    (Aji K, Brighter Moments)

  • "I never knew such a thriving place existed in this part of Coventry. I am pleasantly surprised by the energy of this place."

    (Don D)